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What happened at Starbucks in 2023?

From getting a new chief executive officer, to celebrating the 20th anniversary of the Pumpkin Spice Latte, to unveiling new coffee varietals and so much more, our photographers were there. At Starbucks, 2023 was a year to celebrate the new, and honor the foundations that made it possible.

When did Starbucks start rebranding?

But after Howard Schultz joined the company in 1982, Starbucks started rebranding and swapped brown to green in 1987. Schultz was appointed as Starbucks CEO that same year. Terry Heckler designed the first Starbucks logo. He based the famous two-tailed siren on a 16th-century Norse woodcut. Old marine books inspired him.

Why was the 1971 Starbucks logo controversial?

The Starbucks 1971 logo was considered controversial. The original Starbucks logo showed a siren with a bare torso and exposed nipples. As part of the logo redesign in 1987, designers covered up the torso with longer hair to appear more appropriate. You can make over 87,000 drink combinations in Starbucks.

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